Career Guides
Sports Marketing Specialists
Sports marketers develop and coordinate advertising campaigns, identify market opportunities, and curate content for social media to promote a sports team, club, or company.
Where You Might Work
Sports marketer can expect to work in many different places within the fitness, sport, and recreation industry. These workplaces could be:
- Professional or amateur sporting clubs
- Body corporations such as the NRL and AFL
- Sport apparel brands
- Stadiums
- Media companies that broadcast sport
- Gyms
Key Responsibilities
- Planning, developing, and organising policies and campaigns to support sales objectives.
- Managing imagery and social media activity.
- Responding to requests for information relating to current marketing campaigns.
- Tracking budgets and processing invoices.
- Investigating the latest technologies in marketing and communication.
- Reporting, analysing, and identifying key opportunities for marketing improvement across the entity you work for.
- Engaging with major selling points of your organisation (players or athletes, merchandise, playing facilities etc.) and using them to your advantage through advertisements or other promotional material.
- Managing the use of social media applications such as Instagram, TikTok, and YouTube.
The Attributes and Skills You Will Need
Sports marketers must have a diverse range of skills to be successful in their profession. These attributes could include:
- Strong analytical skills.
- An ability to multitask effectively.
- Critical thinking and problem-solving skills.
- An understanding of a large portion of digital platforms.
- Good communication skills, both in-person and digitally.
- Most employers will require 1-2 years of experience in the industry before applying.
Market Insights
Market Insights
Market Insights
Market Insights
Market Insights
Retrieved from: Labour Market Insights
Salary: The average salary for a marketing specialist (all sectors) ranges between $80,000 and $100,000, according to seek.com.au.
The education pathways listed encompass the most common entry-level courses that can be undergone to become a sports marketer.
Course/s | Potential Career Outcomes | Further Qualifications | Duration and/or Number of Units |
Bachelor of Business (or Business Management) majoring in Marketing | This degree can create several different opportunities in the business sector. | n/a | 3 years full-time |
