Career Guides

Sports Marketing Specialists

Sports marketers develop and coordinate advertising campaigns, identify market opportunities, and curate content for social media to promote a sports team, club, or company.

Where You Might Work

Sports marketer can expect to work in many different places within the fitness, sport, and recreation industry. These workplaces could be: 

  • Professional or amateur sporting clubs
  • Body corporations such as the NRL and AFL
  • Sport apparel brands 
  • Stadiums 
  • Media companies that broadcast sport
  • Gyms

Key Responsibilities

  • Planning, developing, and organising policies and campaigns to support sales objectives.
  • Managing imagery and social media activity. 
  • Responding to requests for information relating to current marketing campaigns. 
  • Tracking budgets and processing invoices.
  • Investigating the latest technologies in marketing and communication. 
  • Reporting, analysing, and identifying key opportunities for marketing improvement across the entity you work for. 
  • Engaging with major selling points of your organisation (players or athletes, merchandise, playing facilities etc.) and using them to your advantage through advertisements or other promotional material.  
  • Managing the use of social media applications such as Instagram, TikTok, and YouTube.

The Attributes and Skills You Will Need

Sports marketers must have a diverse range of skills to be successful in their profession. These attributes could include: 

  • Strong analytical skills.  
  • An ability to multitask effectively.
  • Critical thinking and problem-solving skills.
  • An understanding of a large portion of digital platforms.
  • Good communication skills, both in-person and digitally. 
  • Most employers will require 1-2 years of experience in the industry before applying.
Salary: ranges between $80,000 and $100,000

Market Insights

83,400 employed.

Market Insights

Full-time share of 77%

Market Insights

Female share of 61%

Market Insights

Average age n/a

Market Insights

Retrieved from: Labour Market Insights

Salary: The average salary for a marketing specialist (all sectors) ranges between $80,000 and $100,000, according to

The education pathways listed encompass the most common entry-level courses that can be undergone to become a sports marketer.


Potential Career Outcomes

Further Qualifications

Duration and/or Number of Units

Bachelor of Business (or Business Management) majoring in Marketing

This degree can create several different opportunities in the business sector.


3 years full-time