The Department of Employment, Small Business and Training has launched a new campaign – Let’s Protect Respect – to promote respect and support to keep more apprenticeships and traineeships safe, inclusive and on track. The campaign is part of it’s wider Train and Retain strategy – and is the first in a planned campaign series – that aims to strengthen support and drive change for Queensland apprentices and trainees, particularly female apprentices. Campaign activity is among many actions that aim to forge a stronger, inclusive training system that delivers for apprentices, trainees and employers, as well as our economy, as part of government’s response to a 2022 review of support by the Queensland Training Ombudsman.
Backed by research, advertisements targeting apprentices, trainees and their employers will soon roll out across social media and digital channels with the message that ‘there’s no place in the workplace for bullying and harassment’ including the calls-to-action to call it out and act, and visit www.qld.gov.au/ApprenticeshipsInfo or call the helpline on 1800 210 210 for information and advice.
The Department has also developed a Let’s Protect Respect promotional kit, including everything from social media content to printable pledge cards, posters and flyers, for you and your workplace leaders to share across your channels and networks.